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Are Social Media Websites more Effective in Driving Traffic and Pushing Sales than Search Engines?
Jump Start News – According to a live presentation from J.D. Power and Associates which provides details about online marketing strategies for the automotive sector, social media websites are more effective than the organic search results from the search engines in enhancing business volume and drumming up sales.
The research findings were based on ClickStream data on online automobile purchasing patterns as analyzed by both Powers and Compete Inc. The outcomes may be viewed as an indicator of similar paradigms in other industry verticals. This explains to a certain extent why hundreds of automobile dealers have flocked on social media websites and set up fan pages. Dealerships continue to remain active in Twitter space, according to the report.
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